WAU Móvil - Case Studies

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When a company takes course in a market as competitive as this one, its case studies become references for its performance. When taking into account those products and services that, at some point were only projects and passed to be summarized in profitable and innovative cases, not only creativity is offered, but the correct orientation to implement new strategies. These are the cases that make us proud at WAU Móvil and that have been crystallized in the market under the value that characterizes us: quality.

Go to... Coca Cola Nokia Movistar Sony BMG P&G Nivea Venevisión Telefe Tigo Panini Frito Lay El Gráfico Nuestro Diario La Prensa Gráfica WAU
	Client: Coca Cola Product: "Tarjetas AVAL y BANCO UNO" (AVAL and BANCO UNO cards) Description: Two $10,000 prepaid cards and certificates for the ZARA store were promoted, in which through our PIN CHECKER application 400,000 codes were printed in this soda tins and lids. Result: More than 60,000 codes were activated, representing a 15% effectiveness (the success percentage of a Mobile marketing campaign varies between 15% and 20%) Client: NOKIA Product: "music connects us" ("La música nos conecta") Description: WAP special emphasized with the Venezuelan groups "Papashanti" and "Desorden Público" to impel positioning of Nokia products by the free distribution of music contents. After passing security validation, the teams will be displayed a page with the types of contents that can be downloaded: Call Rings or Tones (30" original phonogram). WAU was in charge of the WAP Promotional special creation, its inclusion in properties NEO Navigation Movilnet, lodging of WAP pages, as well as security and control applications; creation, contents adapting, lodging and inclusion of SAC business regulations; as well as generation of monthly reports with promotion results. Client: NOKIA Product: WAP special, impelled "Pasion Nokia". Description: WAU was in charge of the WAP Promotional special creation, "Pasion Nokia" its inclusion in properties NEO Navigation Movilnet, lodging of WAP pages, as well as security and control applications; creation, contents adapting, lodging and inclusion of SAC business regulations; as well as generation of monthly reports with promotion results to impel positioning of Nokia products and promote brand recognition through free content distribution in Wallpapers related to football to outline Nokia device features. Result: 298,988 downloads. Client: NOKIA Product: WAP special, impelled "Kudai Sobrevive". Description: WAU was in charge of the WAP Promotional special creation its inclusion in properties NEO Navigation Movilnet, lodging of WAP pages, as well as security and control applications; creation, contents adapting, lodging and inclusion of SAC business regulations; as well as generation of monthly reports with promotion results to impel positioning of Nokia products and promote brand recognition through free music content distribution and Wallpapers. Result: 67130 downloads: 55219 music and 11911 Wallpapers. Client: Movistar Product: Promotion around the production of the youth group hit "Casi Ángeles" transmitted by Telefe. Description: A 360 degrees promotion was designed for the client allowing interaction with serious content through all inter-phases. It offered downloading of content, SMS promos, mini site web. Result: Up to this date this promotion has generated more than 60,000 content downloads. Client: Sony BMG Product: Off Portal content sale. Description: A content sale campaign was designed for the client around the sale of its last CD collection. A flyer of the same size of a CD was printed for the user purchasing it to have the option of also downloading this content to the mobile. This activity was repeated for artists such as "La Quinta Estación", Ricardo Arjona, Camila, Avril Lavigne, Alejandro Fernández, Reyli, Soda Stereo and a compendium of the most popular artists of this important record company. Client: P&G Product: "Bodegas con todos" Campaign Description: Pull campaign, PIN CHECKER action to measure effectiveness of media plan distributed in 600 magazines for grocery stores. Participation was promoted from the cell sending the word BODEGA followed by data published in the magazine as text messages, those invited to participate in the activity will compete for instant prizes among which is air time. This activity promoted through notices direct to cells, SMS as means to participate to winning clients. Result: 57% of the magazines included in the promotion were activated. Client: Beiersdorf NIVEA SUN - pull campaign, PIN CHECKER action - Venezuela Product: NIVEA SUN SMS Promotion, the product line offering safe sun protection and skin care. Description: Pretended to promote participation from cell phone sending the word NIVEA SUN followed by the code printed in product packaging. Those invited to participate in the activity will compete for instant prizes such as air time and trips to attain better product rotation. Result: 980 participations to date. Client: Venevisión Product: WAP and WEB portals Description: The mobile strategy was designed and implemented for this client, including Concept Portals Contents selection and format Lodging of stores and contents Collection and invoicing On line Reports This was our first client in the Content Store solution which today we offer as a Stand Alone solution to all the web pages wanting to integrate a complete content store to their portal in a simple and dynamic manner. Additionally, individual portals included in your main portal, such as the "Somos tu y yo" youth hit portal are offered and commercialized independently to our clients for cross marketing strategies. Client: Telefe Product: Telefe Móvil WEB and WAP Description: : A WAP and WEB portal was designed and implemented for the client with all the contents developed by program. Including SMS promotions, contests, etc., in order to provide the communications media with active presence in the mobile market. Client: Telefe Product: "Gran Hermano" ("Big Brother") TV Program Promotion Description: A 360 degrees promotion was designed and implemented for the client allowing interaction with the series content through all the inter-phases. It offered content download, SMS promos and mini site web. Result: More than 17 million SMSs have been sent to this date, between the contest to participate for a $5,000 per month prize and content downloads associated to the program. Client: Telefe Product: "Casi Ángeles" TV program promotion. Description: A 360 degrees promotion was designed and implemented for the client allowing interaction with the series content through all the inter-phases. It offered content download, SMS promos and mini site web. Client: Tigo Product: "Come de Todo sin Preocupaciones" ("Eat everything without worry") promotion Description: SMS Pull activity inviting Operator users to consult the best nutrition and health advice daily. Client: Tigo Product: "Escapa del tráfico" (Escape Traffic) promotion Description: SMS Pull activity, based on our Alerts application, inviting Operator users to subscribe to the service to consult the best traffic route. Result: More than 106 thousand users have subscribed to the service up to now. Client: Tigo Product: "Entérate de todo" promotion ("Find everything out") Description: SMS Pull activity inviting Operator users to consult the best show business gossip daily. Client: Tigo Product: Spanish League promotion Description: SMS Pull Activity based in our Alerts application, inviting Operator users to subscribe to the service to receive information on the Spanish League games. Result: More than 253 thousand users have subscribed to this service up to this date. Client: Panini Product: "Casi Ángeles" Figures Album Promotion. Description: With our PIN CHECKER tool two secret codes appeared in each figure envelope, the user accumulated the codes sending them via text messages and participated for one of the 10 places to participate in the program. Client: Frito Lay Product: "Black Eyed Peas Concert" Description: Doritos product was the Black Eyed Peas group concert sponsor, the last single of the group was promoted through development and implementation of a WAP portal offering content related to the group. Client: El Gráfico Product: WEB and WAP content portals Description: Through our Content Kiosk solution allowing us to perforate any Web site in the page the client desires, we designed and implemented the downloading WEB portal in addition to designing and implementing the WAP portal for this important Central American press media. Client: El Gráfico Product: Sports content catalog. Description: Our large sports content catalog was offered to the client "El Gráfico". Material was promoted through this same means publishing the announcement in a one quarter page, inviting the final user to enjoy the best sports images, tones and news. Client: El Gráfico Product: Content catalog Description: A great content variety of our catalog to "El Grafico" was offered, offering the best in sports content, images of models from the south, as well as a great variety of images. This material was promoted through this same media publishing the announcement in a complete page with a two weeks rotation, inviting the final user to enjoy the best images and tones. Client: Nuestro Diario Product: Image content catalog Description: Our most beautiful girls' images content was offered, offering a calendar with a different girl for each month. Client: Nuestro Diario Product: Christmas Content Description: On the occasion of the Christmas Season, we offered our image content catalog with images of the season. This promotion was published in half a page of this same newspaper. Client: Nuestro Diario Product: Trivia Bronco promotion Description: In order to promote tickets for the Bronco group concert, our Trivia application was used, consisting in answering a pull of questions related to the group. This promotion was published in one quarter page of this paper. Client: La prensa Gráfica Product: WEB and WAP Portals Description: Through our Content Kiosk solution allowing us to perforate any Web site in the page the client desires, we designed and implemented a downloading WEB portal for this important printed media in addition to implementing and designing the WAP portal. Client: La prensa Gráfica Product: "Edición WAP" promotion Description: This is a promotion inviting users to navigate in this newspaper's WAP portal, offering interesting news and downloadable content. This promotion was published in one quarter page of the paper. Client: La prensa Gráfica Product: Copa América 2007 Description: In occasion of the "Copa America 2007" football event, users were invited to download content related to this event. This promotion was published in this same paper in one quarter page. Client: La prensa Gráfica Product: Downloading Zone Description: Promotion addressed to inviting all users to download a great variety of content for the cell phone, offering the best images, tones and videos of the moment. Client: La prensa Gráfica Product: "Acompáñame a estar solo" (Come with me to be alone) Description: On the occasion of artist Ricardo Arjona's concert, images of this concert in El Salvador were offered, where the user selected the image of his preference and downloaded it to his cell phone. Client: WAU Product: WAU Description: External/flyers and alternate means advertising campaign performed in 2007 in the city of Buenos Aires inviting the user to send the word WAU to number 92800 to receive an MT with our WAP portal "url" in this country. Result: Up to now the campaign has generated more than 40,000 messages. Client: WAU Product: brand Web Page for Off Portal content sale Description: www.wau.com is a regional portal especially designed with the same look and feel to offer the users of each country an independent catalog with relevant local content for each market. From this WAU has the experience to: Make a regional portal with local content and billing management. " The only skin strengthening our philosophy is the global business. Result: During 2007 only more than 300 thousand transactions and more than 3,000 registered users with whom we communicate today in a Newsletter were executed from our portal. Client: WAU Product: Own brand WAP Portal for On/Off Portal content sale. Description: bajatelo.wau.com is a regional portal especially designed with the same look and feel to offer the users of each country an independent WAP catalog with relevant local content for each market. From this WAU has the experience to: Make a WAP regional portal with local content and billing management. " The only skin strengthening our philosophy is the global business. Result: In the last semester of 2007 only, 50 thousand transactions were performed from our portal.

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