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   WAU Movil Delivers Breakthrough Solutions for Mobile Messaging, Connectivity and Billing Services in Latin AmericaFrom Mexico City to Buenos Aires, WAU Gives Global Clients a Strategic Edge in Engaging and Monetizing Latin America’s Half Billion Wireless SubscribersMiami, FL – February 9, 2010 – WAU Movil (pronounced “Wow”), Latin America’s largest mobile transaction network, today introduced the first comprehensive mobile messaging services platform for global brands wanting to execute successful campaigns in the region. Leveraging its extensive wireless carrier relationships, intimate knowledge of the region’s business practices, and deep mobile messaging expertise, WAU acts as a company’s “local guide,” providing customers the essential technology and services to effectively engage and monetize Latin America’s burgeoning mobile consumer base. “Latin America is on the rise, and global brands and advertisers want in,” said Jorge Partidas, CEO of WAU Movil. “Mobile is a big part of this equation, with Latin America offering a large, growing, and savvy subscriber base. But reaching these mobile consumers effectively is difficult and requires navigating a patchwork of countries, currencies, carriers, business customs, languages and technologies. At WAU Movil, our value proposition is simple. We have addressed these complexities, so global brands don’t have to. That is why companies, even those with offices in the region, are turning to WAU for help with their mobile initiatives.” Added Tom Bailey, Senior Director of Mobile Services at Microsoft, “WAU Movil is an important facilitator of our mobile strategy in Latin America. The Company brings us valuable wireless technology, content delivery expertise and local market experience and relationships which are needed to make the biggest impact we can in the market.” The WAU Approach WAU provides companies a one-stop shop for mobile content delivery across Latin America, supported by a professional services team with local offices in 17 countries across the region. WAU’s platform and solutions address: Mobile Business – WAU delivers seamless integration with 50-plus carriers throughout Latin America, the largest such footprint in the market. This integration includes physical network connections as well as logical connections with carrier business rules and processes that streamline content delivery and billing. Mobile Media – Drawing on its roots in mobile messaging, and with billions of text messages transacted to date, WAU is one of the region’s largest SMS hubs, making WAU a destination for mobile advertisers looking to reach Latin American consumers. “The launch of our integrated platform and services marks a milestone in the evolution of Latin America’s mobile market,” concluded Partidas. “With global brands eager to make a mobile connection, and advertisers looking for fast, sure ways to broaden reach and penetration, WAU has established itself as the region’s go-to resource and is ready to scale the opportunity.”
About WAU Movil
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